Launch of Heineken’s designer draught tap THE SUB

  • Posted by ShowTex Rental

The Groene Draeck on the waterside in Amsterdam was the ideal location to launch Heineken’s new tap for home use THE SUB.

Commissioned by Bart Veen and PR Stunt, ShowTex covered the building’s facade with black Molton CS that was lifted in Venezian style by means of a HiSpeed Roll-Up system during the unvealing.

The guests then gathered inside, where THE SUB was officially unveiled accompanied by a dynamic presentation supported by an RP off-white projection screen by ShowTex. Afterwards, another HiSpeed Roll-Up system made the screen disappear just as smoothly as it had appeared.

A combination of black and white TrusSleeve made all the trusses invisible which lent the entire theme the perfect finishing touch.